News

[15/02/2010] Bournemouth Tourism

Bournemouth’s £102 million tourism cash injection.



Resort set to buck the trend again with more investment in 2010. 

Bournemouth, the UK’s leading seaside resort, is once again showing that destinations that continue to invest, even when there is a downturn in the national economy, can reap the benefits. Hot on the heels of the £50 million opening of the new Surf Reef facilities, even more tourism sector developments are underway for 2010 to help sharpen Bournemouth’s competitive edge and maintain its top position. Over £100 million is being invested in accommodation, transport, entertainment and restaurant improvements for 2010 to bring new tourism income and jobs.

Reports and research show the developments are well-timed; VisitBritain forecasts a return to growth for British tourism in 2010, suggesting the tourism industry has reached a turning point and that it is an economic driver to lift Britain out of recession in 2010 and beyond.

The market research agency, BDRC, recently released figures showing that domestic tourism is set for another strong year, making it one of the few industry sectors to benefit from the recession. 70% of people are likely to book a UK holiday in 2010 and 31% feel the UK is becoming more appealing as a destination, compared to 25% in 2009 and just 19% in the pre-economic downturn days of 2008.

Hotels
A variety of Bournemouth accommodation providers continue to invest a total of £11.15 million in both improved and new premises:

“The Green House,” a new £5.5 million “eco hotel” will be Bournemouth’s first. The sustainable hotel on Grove Road will feature 32 rooms. Further details are yet to be announced by the developers, but the project is due to open later this year.

The Hermitage Hotel has bought the Punshon Memorial Church and surrounding buildings and converted it into the Park Central Hotel, adjacent to the Heritage on Exeter Road. Having finished a £2 million conversion of the building the Hermitage has agreed a lease with an operator for the Park Central and is expected to open end Feb/ early March 2010. Meanwhile, the Hermitage Hotel is also undergoing a £2 million complete refurbishment including new lounge and restaurant and fully fitted corporate boardroom. Works are expected to be completed later this year. www.hermitage-hotel.co.uk

The Mayfair Hotel on Bath Road which specialises in dancing weekends is undergoing a £500,000 rejuvenation with refurbished ballroom and private bar overlooking the courtyard garden. 40 bedrooms will have new en-suite bathrooms by May. www.themayfair.com

The Trouville Hotel on Priory Road is expanding by creating The Trouville Lodge, a new 19 bedroom hotel directly adjacent to the Hotel. The privately funded £1 million project will increase the total capacity to 94 bedrooms. Despite the fact the Lodge will not be opened until March 2010, many advance bookings have already been secured. www.trouvillehotel.com

The Connaught Hotel on the West Cliff is undergoing a £150,000 investment which includes a new environmentally friendly garden replacing the old outdoor pool. The Hotel is continuing its refurbishment of the bedrooms and bathrooms, modernising its spa and leisure club and re-equipping the kitchen. Completion is due by the end of summer.



Restaurants



Edge Restaurant in Alum Chine is Bournemouth’s newest restaurant located in Alum Chine, offering dining with panoramic views. Following £500,000 investment, Edge, reachable by a glass lift it hosts 100 covers and an outside terrace. The fourth floor offers modern European cuisine in a setting with bespoke furniture and exclusive fabrics. The fifth floor offers a private dining experience with 360º views. www.edgerestaurant.co.uk

Transport

The £45 million redevelopment of Bournemouth Airport, funded by the airport’s owners, the Manchester Airports Group, will be completed late spring/early summer and includes a new departures terminal, twice the size of the old building and with triple the amount of retail/catering space. New runway technology allows aircraft to operate in adverse weather conditions, putting Bournemouth on par with other major UK airports and in a good position to attract more operators in the future. Larger apron space will accommodate up to 11 aircraft. www.bournemouthairport.com

Once visitors arrive in Bournemouth, they can take advantage of Transdev Yellow Buses’ £3 million investment which includes additional 22 luxury single-deckers with leather seats, wood-effect floors and new fleet-wide ticket machines. The bus company has also launched a new GLO smartcard for under 18s. www.bybus.co.uk

Excelsior Coaches recently purchased four brand new Volvo 9700 Prestige Plus tri-axle coaches. The £1 million investment will see Excelsior deliver top coach travel in terms of style and comfort. The UK’s 9700 “Prestige Plus” model boasts stylish interior, comfortable seats, climate control, servery, toilet and Volvo Sound & Vision entertainment system. www.excelsior-coaches.com

Boscombe Seafront and Town

Further external investment into the area has seen a £455,000 Sea Change culture-based capital investment by the Commission for Architecture and the Built Environment (CABE).  Dorset-based artist Andy Kirkby is creating an arts trail as part of the scheme which will provide a positive sense of identity for the Sea Road area leading up from Boscombe Pier.

Also part of the CABE Sea Change grant is the new design beach huts designed for disabled users. A highly successful competition attracted 173 original entries from all over the world. The winning design for four iconic “The Seagull and the Windbreak” new beach huts at Boscombe has been selected. Each hut will accommodate up to four wheelchair users and include high colour contrast surfaces, tactile floor surfaces to assist the visually impaired, adjustable height kitchen units with a gas stove and a communal outside area with a fresh water fountain and wash basin.

The Boscombe Area Regeneration Group has received £10,000 from Bournemouth Borough Council’s Recession Fund to support traders and promote the area as a destination to live, work and visit. The Council’s Economic Regeneration Unit is working with the Arts and Development Team, local businesses and artists to develop a sustainable scheme for putting ‘Art into Empty Spaces.’

Entertainment & Arts

Air Festival

Organisers are in the planning stages for the third More Bus Bournemouth Air Festival, taking place this summer 19th – 22nd August.  Last year’s event attracted an estimated audience of more than 1.3 million people during both day and night over the four days, 50% more than 2008 and a new visitor record for Bournemouth. The economic contribution from the Bournemouth Air Festival is estimated at £30 million. The 2009 Air Festival hosted Royal Naval assets, a superb RAF line-up including the Red Arrows and Eurofighter Typhoon, as well as The Wingwalkers, The Blades and Red Bull Matadors.  2010 aircraft line-up will be announced at the end of March.



Pavilion Dance



The creation of a new dance centre means the Bournemouth Pavilion will host a world-class dance centre. The £3.29 million Pavilion Dance scheme, partially funded by a grant from the South West RDA will be operated by Dance South West in conjunction with Bournemouth Borough Council. It will be a venue for everyone, whatever age, ability or preferred style of dance. The best regional, national and international dance companies will also perform there.

The first major project within the Town Centre Vision, includes a 1,249 square metre dance centre at the seaside end of the Pavilion. The building will feature a large entrance foyer, community and professional dance studios, changing rooms, and a studio theatre with retractable seating for up to 200, backstage facilities, first class lighting and audio visual equipment including cinema projection. The grand opening is scheduled for Autumn 2010. www.dancesouthwest.org.uk

Imax (Waterfront Building)

Recent news that the unpopular Imax building, considered by the vast majority of Bournemouth inhabitants and the trade as a blight on Bournemouth’s seafront, was bought by the council received a positive response in January 2010. The £7.5 million cost, mostly funded from the sale of a public car park, will enable the Council to work with a private partner who will develop the site into a new attraction.

Background Information - 2009 successes

Bournemouth was voted leading UK resort in 2009 in a poll of Virgin Money Customers and was voted Best UK Resort in the National Group Leisure awards 2009.

The highly successful £50 million Boscombe Spa Village project has revitalised and transformed Boscombe seafront. The project, funded by the sale of an underutilised car park, resulted in Europe’s first artificial surf reef, public art, the famous Hemingwaydesign Boscombe beach pods, a sympathetically refurbished 1950s Overstrand with new changing facilities, new premises for Sorted Surf Shop and Urban Reef restaurant and a range of stylish seaside apartments. The promotion of the surf reef has generated £10 million worth of publicity around the world. Economic estimates show the value of the regeneration to be £41.5 million Gross Value Added (GVA). Urban Reef, the £650,000 restaurant has created thirty jobs and Sorted Surf Shop and School, across two units invested a total of £50,000 and created 15 jobs. Three jobs have been created at the RNLI’s Boscombe site. 90 subcontractors were employed in the three-year build of the Honeycombe Beach flats; 12 long-term construction and sales staff (i.e. project managers, site managers).

Previously declining visitor numbers to Boscombe seafront have been reversed with a 32% increase during summer 2009 in comparison with previous year.

Bournemouth Surf School has said that the public awareness of Bournemouth as a surfing destination has certainly helped by encouraging more people to visit the area looking for watersports. In 2009 they taught over 5000 people and over the last two years enjoyed a 30% increase in turnover due to an increase in participation. www.bournemouthsurfschool.co.uk



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